Updated 2025-02-23
HubSpot AI
AI across HubSpot CRM: content, workflows, Customer Agent, data enrichment. Credits-based usage.
Entry:Credits included
Data:Cloud
Best for:Sales & marketing teams
Use cases
Content drafting for marketing
CRM data enrichment
Customer Agent (support automation)
Workflow triggers
Form shortening
Buyer intent signals
Pricing model
HubSpot Credits (formerly Breeze) included by plan. Additional credits for heavy usage. Customer Agent, workflows, and integrations consume credits.
Starter
500 credits/month
Included
Professional
3,000 credits/month
Included; Customer Agent access
Enterprise
5,000 credits/month
Included
Additional credits
Tier packages
For high-volume usage
Workflow triggers ~10 credits each. Customer Agent ~100 credits per interaction. Data enrichment free (Autumn 2025).
Business fit
Pros
- AI where your CRM lives
- No separate AI tool
- Customer Agent for support scaling
- Credits included in plan
- Integrates with HubSpot workflows
Cons
- Credits can run out; additional cost
- Tied to HubSpot ecosystem
- Per-agent or per-interaction credits
- Requires HubSpot subscription
When it makes sense: Good for sales and marketing teams on HubSpot. Best when you want AI in CRM workflows, content, or support. Monitor credit usage.
Data handling
Data in HubSpot. CRM data processing terms apply. Check data residency and training policy.
GDPR / compliance: HubSpot compliance; data processing agreement.
Data sovereignty: Check HubSpot for region availability.