Updated 2025-02-23
Gemini
Google's multimodal AI. API and consumer product. Use cases, pricing, and Workspace integration.
Entry:Free
Data:Cloud
Best for:Google Workspace users
Use cases
Drafting and summarisation
Code generation
Image understanding and generation
Research and Q&A
Workspace integration (Gmail, Docs, Sheets)
Long-context analysis (up to 1M tokens)
Pricing model
Free tier (limited) + pay-as-you-go API. Token-based pricing per million tokens. Free in Google AI Studio to start.
Free (API)
$0
Limited rate limits, certain models
Pay-as-you-go
Per token
Gemini 3.1 Pro: ~$2–$18/1M tokens depending on context; batch 50% discount
Context caching
Additional
Cached prompts incur extra fees
Workspace
Included in plan
Gemini in Gmail, Docs, Sheets, Meet; Business Plus and above
Business fit
Pros
- Strong multimodal (text, image, video)
- Free tier for experimentation
- Workspace integration for Google users
- Long context window
- Batch API for cost savings
Cons
- Pay-as-you-go can spike with volume
- Workspace pricing increased 17–22% in 2025
- Data sent to Google; check terms for training
When it makes sense: Good for businesses already on Google Workspace. API suits developers; Workspace suits teams wanting AI in Gmail, Docs, Sheets.
Data handling
Paid API tier: prompts not used to improve Google products. Free tier: check terms. Workspace: data in Google cloud.
GDPR / compliance: Google Cloud compliance; Workspace has data processing terms.
Data sovereignty: Google Cloud regions available; Workspace data residency varies.